Cultural tourism is travel that allows one to experience and interact with the people, history, and contemporary life of the places they visit.

It's about gaining understandings and acquiring knowledge about the true nature of the human experiences, lifestyles, and living conditions of those who do and have populated an area.

It is often about discovering differences and similarities, disconnections and connections among people, their environments, their lives.

Cultural tourism is about making deeper connections and often building relationships that can be opportunities to build or enhance a global view.

It is a merging of past and present that may lead to better understanding of one's self and the future.

SoCal ETC focuses on cultural tourism for a number of reasons:

Southern California has a wealth of history that is ready to be explored

Our region has great diversity among its residents, past and present, and their stories enrich us all

Cultural tourism builds understanding

Explore on this website the programs we offer. And be sure to look at our visitor website at www.VisitSanPedro.org.